Resume

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Skills Proficiency

  • Writing / Editing (AP style)
  • Press Releases
  • Media Relations
  • Public Speaking
  • Website Management
  • Email Newsletters
  • Event Planning
  • Sponsorship Procurement/Fulfillment
  • Social Media Management
  • Video Interviews / Production
  • Photography

Software Competency

  • Adobe Programs: Photoshop, InDesign, Illustrator, Premiere
  • Email Marketing: Constant Contact, Real Magnet, MailChimp
  • WordPress
  • Google Analytics and AdWords
  • Microsoft Office
  • Cision

Education

Ohio University E.W. Scripps School of Journalism – Athens, Ohio
August 2011-May 2013

  • Bachelor of Science in Journalism – Public Relations Sequence with Marketing and Sociology emphasis
  • Organizational Communications minor
  • Professional Sales Certificate: Schey Sales Centre
  • Leadership Certificate: 21st Century Leadership Series, Amanda J. Cunningham Leadership Center at Ohio University
  • Cumulative GPA: 3.523, Graduated Cum Laude
  • Graduated early due to Post Secondary Enrollment Options Program at regional campus from September 2009 to June 2011

Professional Experience

Success_quoteAssistant Recreational Riding and Volunteer Manager
American Motorcyclist Association – Pickerington, Ohio
October 2016-Present

  • Update copy for program materials and forms to be cohesive
  • Write emails promoting events, sent to more than 239,000 people over 6 months, 35-38 percent average open rate
  • Develop relationships with hundreds of AMA event organizers and connect them with resources to enhance events
  • Manage national dual sport/adventure ride series with 5,000 participants: promotion, sponsorship fulfillment, data analysis
  • Administer LongRider program and develop AMA curriculum/presentations

Associate Editor / Communications
American Motorcyclist Association – Pickerington, Ohio
September 2014-October 2016

  • Wrote original off-road racing and riding content for AMA magazine distributed to 160,000 members, input into content management system
  • Developed bi-weekly, monthly e-newsletters sent to 44,000 subscribers
  • Wrote press releases, posted updates on AMA website
  • Wrote script for annual AMA Championship Banquet
  • Interviewed race winners and edited video to post to AMA YouTube
  • Co-managed select social media accounts with 850,000 total followers

Motorcycle Safety Instructor
Motorcycle Ohio – Columbus, Ohio
May 2015-Present

  • Motorcycle Safety Foundation instructor for the state of Ohio
  • Lead Instructor Trainer Expert, certify instructors in MORE curriculum

Communications Specialist
Motorcycle Industry Council – Irvine, California
August 2013-August 2014

  • Pitched news releases for ATV Safety Institute, Motorcycle Industry Council, Motorcycle Safety Foundation, Recreational Off-Highway Vehicle Association and Specialty Vehicle Institute of America
  • Wrote scripts and assisted with coordinating video shoots
  • On-air TV spokeswoman in Los Angeles for select events promoting safety and training for operators of motorcycles, ATVs and ROVs

Volunteer Public Relations Coordinator
Appalachian Championship Enduro Series (ACES) – Southeastern Ohio area
February 2012-Present

  • Photograph races, interview race winners and write race reports
  • Create and distribute email communication for more than 400 riders
  • Manage website and create content for 1,600 social media followers
  • Secure nearly 20 sponsors and develop print and digital materials

Volunteer Public Relations / Marketing Consultant
Wheelsports, Inc. – Reynoldsburg, Ohio (Power equipment dealership)
January 2008-Present

  • Create content for website, social media and email campaigns
  • Develop print promotional and event materials

Freelance Communications Consultant
Heather N Wilson
January 2017-Present

  • Outline goals, strategies and objectives for clients
  • Write press releases, create media lists and distribute news

Donor Recruitment Intern
American Red Cross, Central Ohio Blood Services Region – Athens, Ohio
September 2012-May 2013

  • Recruited donors for blood drives on Ohio University – Athens campus by phone, email, social media and via presentations
  • Managed a team of 15 members of Campus Red Cross
  • Served as Public Relations Officer from Sept. 2011-Aug. 2012
  • Assisted with planning blood drives and supervised registration

Ohio Fairs’ QueenOFQ
Ohio Fair Manager’s Association
January 2010-2011

  • Toured 88 fairs in Ohio, 14,000+ miles traveled, blogged about experiences, 60+ posts
  • Participated in 27+ radio and T.V. interviews to promote Ohio fair industry and youth development programs

Public Relations and Marketing / Communications Intern
MPW Industrial Services – Hebron, Ohio
May 2013-August 2013

  • Edited website content for various divisions
  • Wrote copy for service fliers and monthly internal newsletter

Krile Communications – Lancaster, Ohio
January 2013-April 2013

  • Developed media lists using Cision
  • Planned event for client and distributed press releases to media outlets    

Hocking College – Nelsonville, Ohio
September 2012-December 2012

  • Wrote press releases, profile stories of alumni, weekly internal newsletter and copy for educational program brochures
  • Updated web content and prepared social media editorial calendar

Alpha Gamma Delta International Fraternity – Indianapolis, Indiana
June-August 2012

  • Wrote articles for Alpha Gamma Delta Quarterly magazine
  • Designed brochures, fliers and PowerPoint presentations
  • Wrote content for seasonal newsletter distributed internationally to 400+ chapters and clubs
  • Developed photo and magazine archiving system for the Fraternity

American Red Cross, Communications Department – Columbus, Ohio
April-May 2011

  • Researched, interviewed and composed blood recipient stories
  • Wrote press releases for upcoming blood donation events
  • Created PowerPoint for regional event and training programs
  • Designed literature for advertising blood drives

Organization Involvement

Schey Sales Centre, Ohio University
Coach and Candidate Program
August 2015-Present

  • Mentorship and career development program between students and alumni
  • During college served as Director of PR & Marketing, managed committee that coordinated recruitment events

Ohio 4-H Program, Fairfield County
4-H Advisor and Volunteer
January 2013-Present

  • Ohio 4-H Program, Fairfield County 4-H Advisor and Volunteer January 2013-Present
  • 4-H member for 10 years
  • Volunteer since 2013, advisor since 2016 wWork with youth to help them learn responsibility, grow as leaders and give back to the community

Community Involvement

  • 2015-Present
    • Foster service dogs in training or dog sit for current fosters for 4 Paws For Ability
  • 2010-Present
    • County fair dog show judge wCounty fair queen judge
  • 2008-Present
    • Visit nursing home residents with therapy dog and/or rabbit
  • 2010-2013
    • American Red Cross blood services volunteer