Rugged Routes is a company located in Southern California that produces high-resolution satellite maps loaded on an SD card designed exclusively for Lowrance GPS devices.
The map can be adjusted to show full-width vehicle forest service trails, 50-inch track OHV trails or 24-inch track motorcycle trails — all with colored trail ratings. The map can also display hiking trails, group campsites, group campgrounds, equestrian campgrounds, individual campsites and mountain peaks. The map can also display Bureau of Land Management roads and boundaries and U.S. Forest Service routes and boundaries in addition to nearby highways.
Work on Behalf of the Client
I developed a media list of off-road publications, both UTV and off-road truck, and introduced myself to publication editors on LinkedIn in order to develop a more personal connection. I then sent individualized pitches to the media outlets.
Eight out of 22 media outlets published the press release, either online or in magazine.